Join 11,254 other Retronauts and share your favourite pictures from the past
Apple Gift Catalog, 1983

Thank you to Bit Rebels

Thank you to everyone who pointed out that this catalogue is from 1983, not 1993 as first shown

11 Comments on Apple Gift Catalog, 1983

  1. qka

    I want the belt buckle. There’s a picture of Woz and Jobs holding a circuit board in an Apple factory, and Woz is wearing that style belt.

    Maybe someday I’ll find someone to make it for me.

    Reply
  2. Matt

    I just don’t get why someone would walk around as a billboard, no matter how much I like the product …admittedly I’m the odd man out though.

    Reply
  3. Dimmer

    Well Matt, we do so even when we don’t wish too: wear anything by Nike? You get a “Swish”; wear Levi’s? You get tags. Unless you want to go around cutting off labels, turning clothing inside out, bleaching the merry crud out of your clothing — you will, want to or not, be wearing a brand. Ever buy a T-shirt for a band you like? Do you wear it?

    Or buy a soda. If you don’t pour it into a glass/plastic you’ll be “advertising” same.

    Of course, there is a difference between intentional and unavoidable billboarding: but if you accept that it’s inevitable, then at least choosing who you want to advertise is a better option than just going with whatever is thrown on you.

    Reply
Add a comment:
  • (will not be published)